Google VP describes the perfect search engine

Last month, Google CEO Eric Schmidt said during the company’s earnings call that Google had implemented about 120 search quality improvements during the third quarter, as the company moves toward its ultimate goal: “We want to get to the perfect search engine.”

No one asked him to elaborate on that lofty goal, so when IDG News Service recently had a chance to interview Marissa Mayer, Google’s vice president of Search Products and User Experience, we promptly asked her to explain what Schmidt meant. She also talked about what keeps Google ahead on search, how the company views semantic technology and what’s next in its Universal Search efforts to combine links to a variety of file types — news articles, images, videos, books, maps — in a single results list.Read more at computerworld.co.nz