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Google, TiVo Partner For TV Data

Amplify’d from www.informationweek.com

Google, TiVo Partner For TV Data

TV advertisers can look forward to a deeper understanding of how TiVo viewers receive their ads.
TiVo on Tuesday said that it had entered into an agreement with Google (NSDQ: GOOG) to provide the search company with anonymized TiVo viewing data for use with the Google TV Ads platform.

The deal will help Google’s television advertisers measure how ads placed using the Google TV Ads platform perform.

Read more at www.informationweek.com
 

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